Simon Sinek
People don't buy what you do; they buy why you do it. And what you do simply proves what you believe.
Simon Sinek has unlocked the secret to how leaders make decisions and why some organizations succeed over others. His TED Talk, which explores a “golden circle” of decision-making, has over 24 million views. Sinek is a bestselling author of two books, Start with Why and Leaders Eat Last, and an adjunct of the RAND Corporation. He is frequently featured in major publications and he has contributed to the Huffington Post and Entrepreneur.com. Sinek also teaches graduate-level strategic communications at Columbia University.
Simon Sinek has unlocked the secret to how leaders make decisions and why some organizations succeed over others. His TED Talk, which explores a “golden circle” of decision-making, has over 24 million views. Sinek is a bestselling author of two books, Start with Why and Leaders Eat Last, and an adjunct of the RAND Corporation. He is frequently featured in major publications and he has contributed to the Huffington Post and Entrepreneur.com. Sinek also teaches graduate-level strategic communications at Columbia University.
Website
https://www.startwithwhy.com/
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